My work.

Drawing on nearly a decade spent working directly with a leading lottery operator, I’ve gained an insider’s perspective on the nuances of regulatory environments, player behavior, and product innovation within the lottery sector. This hands-on experience allows me to seamlessly align strategic recommendations with real-world operational demands.

Beyond my operator-side tenure, I’ve also ventured into the entrepreneurial arena as Co-Founder of Random State. This forward-thinking technology company—encompassing a proprietary platform, bingo offerings, and a dedicated game studio—demonstrates my commitment to pushing the boundaries of what’s possible in iGaming.

In addition, I’ve successfully launched multiple bespoke lottery projects for clients around the globe. From conceptualizing entirely new formats to enhancing player engagement and optimizing acquisition funnels, I’m proud to have helped lottery brands break new ground, boost revenue, and cultivate loyal player communities.