Bridging gaming and gambling

My work sits between traditional gaming and modern gambling. Knowing both worlds helps operators build products that feel right to today's players and true to the heritage of lottery.

I've shaped products and strategies for some of the Nordics' most successful lottery brands, and for new markets in the UAE and North America.

• iLottery
• Product Strategy
• Game Design
• Digital Transformation
• Market Entry
• Player Experience
• Applied AI

Strategic consulting for operators looking to modernize, expand, or rethink their approach to lottery and gaming.

1. 01

   Product Strategy & Development

   From concept to launch: building products players love and that drive sustainable revenue. Product roadmaps, game design consultation, player experience optimization, and competitive positioning.

   • Roadmaps
   • Game Design
   • UX Strategy
2. 02

   Market Entry & Licensing

   Navigate new markets with confidence. I provide guidance on regulatory landscapes, market opportunity assessment, go-to-market strategy, and partnership identification.

   • Regulation
   • Go-to-market
   • Partnerships
3. 03

   Applied AI & Automation

   Practical AI, tested in my own companies before it reaches yours. At my ventures, agents run support, content, analytics, and bookkeeping. For gaming and lottery teams, that experience becomes audits, workflow design, and hands-on implementation.

   • AI Audits
   • Agent Workflows
   • Implementation
4. 04

   Advisory & Board Roles

   Strategic guidance for companies at any stage, from startups seeking direction to established operators pursuing growth. Available for advisory, board participation, and interim executive roles.

   • Advisory
   • Board
   • Due Diligence

Talks and interviews on the future of lotteries, Gen Z engagement, and digital transformation.

1. Dec 2025Colombo, Sri Lanka

   Modernising Digital Lottery for Gen Z

   Keynote at SiGMA South Asia on moving the world's oldest gamble into a digital-first era

   Read article (opens in a new tab)

2. Jul 2025Podcast

   Gaming News Canada Show

   From poker to running an online lottery and bingo business

   Listen now (opens in a new tab)

3. Jun 2025SiGMA News

   UAE iLottery Launch: Exclusive Interview

   Gamifying the future of lottery in one of the world's most dynamic emerging markets

   Read article (opens in a new tab)

4. 2024Lisbon, Portugal

   SBC Summit First Pitch, Finalist

   Selected as a finalist in SBC's startup pitch competition at SBC Summit 2024

   Learn more (opens in a new tab)

The companies I help build and run, from B2B gaming to consumer products.

• Co-founder

  Random State

  B2B iGaming supplier behind iLottery and bingo launches in the UAE and North America.

  randomstate.com (opens in a new tab)

• Co-founder

  Modready

  Gameserver hosting for modded gaming communities.

  modready.gg (opens in a new tab)

• Founder

  Nōte de Parfum

  Fragrance discovery for iOS.

  App Store (opens in a new tab)

• Founder

  Kustfångst

  Reserve fish and shellfish straight from local boats along the Swedish coast.

  kustfangst.se (opens in a new tab)

• Founder

  Boosterfynd

  Price comparison for trading card boosters across Swedish retailers.

  boosterfynd.se (opens in a new tab)