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iGaming & Lottery Consultant

Bridging gaming and gambling

15+ years helping lottery operators and iGaming companies innovate, expand, and connect with the next generation of players.

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Adam Fonsica

My work sits between traditional gaming and modern gambling. Knowing both worlds helps operators build products that feel right to today's players and true to the heritage of lottery.

I've shaped products and strategies for some of the Nordics' most successful lottery brands, and for new markets in the UAE and North America.

iLottery Product Strategy Game Design Digital Transformation Market Entry Player Experience Applied AI

What I do

Strategic consulting for operators looking to modernize, expand, or rethink their approach to lottery and gaming.

01

Product Strategy & Development

From concept to launch: building products players love and that drive sustainable revenue. Product roadmaps, game design consultation, player experience optimization, and competitive positioning.

Roadmaps Game Design UX Strategy
02

Market Entry & Licensing

Navigate new markets with confidence. I provide guidance on regulatory landscapes, market opportunity assessment, go-to-market strategy, and partnership identification.

Regulation Go-to-market Partnerships
03

Applied AI & Automation

Practical AI, tested in my own companies before it reaches yours. At my ventures, agents run support, content, analytics, and bookkeeping. For gaming and lottery teams, that experience becomes audits, workflow design, and hands-on implementation.

AI Audits Agent Workflows Implementation
04

Advisory & Board Roles

Strategic guidance for companies at any stage, from startups seeking direction to established operators pursuing growth. Available for advisory, board participation, and interim executive roles.

Advisory Board Due Diligence

Insights

Analysis of the trends, platforms, and mechanics shaping iGaming and lottery.

Latest

Stake Engine Game Intelligence

Daily tracking of every game on Stake Engine's indie RGS platform: category efficiency, top performers, and where the gaps are.

Read the analysis
3,000+
Games tracked

Speaking & Media

Talks and interviews on the future of lotteries, Gen Z engagement, and digital transformation.

Adam Fonsica speaking at conference
Dec 2025 Colombo, Sri Lanka

Modernising Digital Lottery for Gen Z

Keynote at SiGMA South Asia on moving the world's oldest gamble into a digital-first era

Read article
Jul 2025 Podcast

Gaming News Canada Show

From poker to running an online lottery and bingo business

Listen now
Jun 2025 SiGMA News

UAE iLottery Launch: Exclusive Interview

Gamifying the future of lottery in one of the world's most dynamic emerging markets

Read article
2024 Lisbon, Portugal

SBC Summit First Pitch, Finalist

Selected as a finalist in SBC's startup pitch competition at SBC Summit 2024

Learn more

Ventures

The companies I help build and run, from B2B gaming to consumer products.

Co-founder

Random State

B2B iGaming supplier behind iLottery and bingo launches in the UAE and North America.

randomstate.com Co-founder

Modready

Gameserver hosting for modded gaming communities.

modready.gg Founder

Nōte de Parfum

Fragrance discovery for iOS.

App Store Founder

Kustfångst

Reserve fish and shellfish straight from local boats along the Swedish coast.

kustfangst.se Founder

Boosterfynd

Price comparison for trading card boosters across Swedish retailers.

boosterfynd.se

Let's build something remarkable together

A quick question or a bigger project, it starts with a message.

Email

adam@fonsica.se

For inquiries and proposals

 LinkedIn

Connect with me

Say hello or drop a DM

 Schedule

Book a call

Reach out and we'll find a time